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About Nova Vida

LA NOVA VIDA is home to the latest on-trend; celebrity & catwalk fashion - open your mind, free your spirit and share our lust! Our in-house team combine cutting edge looks, quality cuts and beautiful finishes; searching high and low for inspiration - from streets and runways across London, Paris & New York.

We are inspired by you, the individual - each season we carefully bring together a collection of beautifully detailed garments keeping you fresh for the season ahead.

LA NOVA VIDA is the coolest, most rocking & fearless girl in town; she pulls together whatever suits her style or mood.

She's a fashion forward & free thinking individual who walks the streets with an open mind, free spirit & lust for style - in search of her impulse! LA NOVA VIDA is inspired by unique, fun and detailed garments whilst being inspired by others. LA NOVA VIDA loves life, glamour, dressing up and she aspires to a celebrity lifestyle.

It's simply genius! We literally live & breath fashion - focused on buying, styling, designing, interpreting and shooting for the LA NOVA VIDA girl. The hottest spot online with so much energy yet effortless appeal in our boutique; we bring together a collection of detailed pieces you won't anywhere else. Our inspiration is you, whether you are the girl next door, a fashion blogger, lover, bohemian hipster, celebrity or friend - bring out the LA NOVA VIDA from within.


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To all of you, from all of us at LA NOVA VIDA - Happy shopping!



LANOVAVIDA is a brand of HSTLR CO LIMITED. Registered in England and Wales No: 12461050

  • 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM